Zurich Bank
We achieved record click through rates of up to 11%. Using a wide range of technologies and innovative techniques to exceed new client targets across all quarters. Using different technologies i.e. animated gifs, expandos, microsites, pop-ups, flash banners, Overlayz and Toast Units.Brand Awareness
One of the most successful parts of the campaign was an online brand awareness campaign that ran for 3 weeks across 16 sites e.g. MSN, Guardian, Times, Freeserve. The campaign achieved over 10% click through rate and was featured in Revolution
Registrant Email Campaign
Designed to improve registration of non-deciders and to improve the conversation from non-decider to customer through a personalised email campaign and micro site.
Microsite Sponsorship Program
We developed a set of sponsored microsites on MSN, Aol and BT Openworld and achieved a cost per account as low as 30 pounds. The initiative was so successful that on the client side a new manager was brought in just to handle the amount of applications.
Online Advertising
We designed and developed a set of concepts based over three quarters to drive online acquisition. These adverts exceeded our targets by over 33%. Here are just two of over 160 banner formats and 16 concepts created.
